Rheaparks • Rheaparks is a hiking application for traveling to the heart of the most beautiful natural parks in France. It helps you organize your getaways and live an authentic experience. A complete application that raises awareness of the protection of fauna and flora. Its problem? Wanting to stand out from growing competition in order to become an essential travel guide, and raise awareness for environmental protection.
This craft identity is raw & unfiltered. These visual traits illustrate the app’s simplicity, naturalness and anchors it to reality. Rheaparks evolves in an organic, living and moving universe. It sets itself up as an "authentic guide" to its audience. It stays sincere to create emotion: values proudly carried by the new branding of Rheaparks.
Skills • Visual identity / Typography / Illustration / Branding / Print
PROJECT: BRAND DESIGN
CLIENT: RHEAPARKS
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IOS DEVELOPER: CLEMENT CARDONNEL
COPYWRITING: SANDRA DEBONO
COPYWRITING: SANDRA DEBONO
ART DIRECTION / BRAND DESIGN: SACHA GRELLARD
PHOTOGRAPHY: SACHA GRELLARD / UNSPLASH
2022©
