Brand Identity
Zaxaroto.gr* is a Greek small, family business that offers a huge variety of confectionery and chocolate products. Mainly, they provide products wholesale, but they recently opened their own retail store. Its mission is to provide high-quality, preservative-free sweets to the market. All products are carefully selected from the most reliable producers of the confectionery industry, they are stored responsibly, and they are distributed fresh to retailers and the final consumers.
My contribution to the business was to design a logo for the retail store when that opened. The main requirements for the logo were to be simple and look like a stamp so as to be used on products, and to be associated with chocolate.
*Zaxaroto [za-ha-ro-tó] is the Greek word of comfit. Here, it is written in Latin characters.
