2009

 

The client: Merz for Contractubex scar removal cream

 

The brief: communicate Contractubex as a very effective and simple scar removal option

 

The solution: Scars are not usually something you want to keep, as they are either reminders of pain or reasons for shame. We picked two highly controversial subjects, plastic surgery and BDSM to show that you can get away with anything as long as there are no scars.

 

Selling line: No scars, no proof