HP Mosaic Smirnoff bottles by the Yarza Twins

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We collaborated with the Yarza Twins and Smirnoff to create a limited edition bottle based on the concept of diversity. The Yarza Twins created these bottles in collaboration with HP and using the HP SmartStream Designer plugin for Adobe Illustrator that allows creating variable data at a click, making thousands of unique different bottles out of an artwork.

These bottles were printed with HP Indigo using 7 colours: CMYK, Orange, purple and green, allowing a colour palette that covers about 90% of Pantone colour range and making them look pretty similar to our project in RGB on the screen.

HP wanted us to create an impactful campaign to launch their new HP Mosaic feature inside the HP SmartStream Designer plugin and we wanted to push the software to the limit. We created more than 900 bodies and hats that would swap 9 colours, 21 different faces that represent diversity and 21 patterns made entirely from the shape of Smirnoff's iconic eyebrow logo all this combined created the special edition bottles, posters, t-shirts, tote bags etc. The project ended being an explosion of colour and shapes that represented the diversity in our world living in harmony. The final project included these bottles, an event in London that held more than 150 of the best designers in the city, a series of videos explaining the printing process at HP Barcelona and a series of click by click videos to understand how to use HP Mosaic inside the HP SmartStream Designer plugin.

If you would like to try HP Smartstream Designer please contact Guy Bibi.

CREDITS

Art Direction and Design — Yarza Twins
Creative Direction — Silas Amos

Variable Data - Guy Bibi

3D Photography of the bottles — Officina Poligonale S.L.
Big format printing — Image Factory UK
Small format printing — FE Burman
Shrink bottles — Berkshire Labels