Pitch-winning POS for Saatchi X, the shopper marketing arm of Saatchi & Saatchi.
Asda/WalMart asked us to make cleaning fun as part of our winning bid for the €75 million account.
Asda/WalMart asked us to make cleaning fun as part of our winning bid for the €75 million account.
The Yuletidy christmas cleaning promotion featured POS and and ambient festive carol tape for in-store use, featuring Christmas cleaning classics like "Rudolph’s got red wine stain dear”, “Santa Claus is wiping it down” not to mention “Fa-la-la la-la la-la-ash wipes”
In store games like "Moppin’ around the Christmas tree" to encourage kids to help a bit at Christmas
And light-hearted barkers and wobblers tie in with the Christmas songs throughout the store. Scan the barcode of one of the offer products to download a short, fun minigame.
iVillage.co.uk is an online community partly owned by Tesco.
So for the UK launch, we used entirely in-store media to promote the site.
It worked really well and within a couple of months we were able to change the line to "The No1. website for women"
Playboy Intimates for Gum@Saatchi. The launch of the Playboy bunny bra: it has removable padded “ears” for an authentic bunny girl look.
Using in-store, experiential, guerilla and stunts to build a 60’s Playboy club exclusivity, rather than the usual “blow the budget on a big celeb party” tactic. They loved the work, but decided to blow the budget on a big celeb party anyway.
A giant bunny tail on one of central London's most iconic buildings
And inflatable ears that would light up at night
