Fortnite ARG
Lead Game designer
Project time span: 3 weeks (2021)
Client: Epic games
Tools: Miro, Figma, Filmora X, photoshop
My contribution:
Team leader,Lead game designer, user research, wireframing, prototyping, video editing. photoshop
My challenge:
Fortnite and epic games needed an ARG (alternate reality game) to promote their gucci skins
I needed to design an ARG based on the said request
The ARG starts with 2 rabbits holes:
1) A timer that counts down. that will people get excited and to talk about what it could be!
2) A glitch in the trailer that has a code the players can decipher. and even a QR code to a discord group to encourage people to work together.
There are 3 winner to the ARG campaign to encourage a sense of urgency and competitiveness.
The flowchart of the ARG and planing of every step
Examples of real life Elements that would be accessible while participating in the ARG campaign.
(One of the stages in which you have to go to the train station and get a specific receipt to continue to your next clue)
Example of real life and online elements: Using the codes you have found through the game and real life elements on fortnites page you could continue to next step!
Finally:
Upon completing the whole ARG you are rewarded exclusive skins that can only be used by you (the winner) which is in collaboration with Gucci
