PUMPS Gentlemen's Biker Bar

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Welcome to Pumps! Williamsburg’s only gentlemen’s bar where both the drinks and girls pack a punch. Known by locals as the only adult establishment that does not charge a cover. Pumps is not a high-end venue, and I wanted to embrace the dive culture in this campaign. Both the art and copy reflect a grunge-like atmosphere, targeting not just men but women as well. The campaign also intergrates Spotify to interact with customers to suggest music they think the dancers would like. It was a lot of fun to create the campaign, and just as fun doing the “hands-on” market research.

Print Campaign

Poster Art

Poster art promoting the venue's website

Out of home poster

Home page of venue's website.

Close up of main home page. The sub-copy reads:

Here at Pumps, Willy-B’s only gentlemen’s biker bar, we don’t f**k around. Drinks are cheap, there’s no cover charge, and our girls don’t put up with any bullshit. Treat em’ like ladies and they’ll be sure to show you and your friends a good time. Treat em’ any differently and you might just get a studded boot up your keister. Unless, of course, you like that kind of thing. We don’t judge.

Blog section of site. Courtesy of Lola, Pump's very own House Mama.

When a user clicks on a certain girl's profile, a display will appear with all her information, such as when she will be in, and a little bio about herself. This section is also dedicated to where users can access Spotify and suggest music they'd like the dancer to rock out to. Every week, the dancer will choose the best song, and hold a private session for the lucky user who suggested the track.