Designed a logo and collateral applications for a fictitious community celebration or event.

The Macaron Mayhem is where macaroon bakers and lovers get together to show the public all the riches of the famous pastry. For visitors, it’s a chance to discover the latest innovations and tasty creations. For bakers, it’s a chance to show off their skills. The festival encourages everyone to come out to enjoy the sensory overload of macaron flavors, even the more unusual flavors, such as cotton candy macaroons, beefy macarons, and salted caramel macaroons!

The festival free public event taking place outside, where visitors will go to booths and try macarons of all different types of flavors. The goal of the event is to have fun by challenging oneself to taste even the weirdest flavors that you normally wouldn’t find in stores. Thus, where the word “mayhem” comes into play with its name.