Strategy Guide
My primary role has been to support the corporate communications with the development of corporate reports and guides, many of which are produced for both print and online.
Taking into account the conservative outlook of this area I came up with designs that are both traditional and forward-looking.
The report included lots of information but through experienced design tricks, this was done without overloading the reader. We designed strong information graphics illustrating top-level facts and linked these to deeper content with more detailed analysis. The majority of the design uses graphics rather than the well trodden path of endless photographic images, which would struggle to illustrate the client’s broad and impressive impact.
