Influencer marketing is a marketing strategy that uses targeted social media influencers with an engaged audience to increase brand awareness, promote a product, and drive sales. Your business would take the advantages of the authenticity of the influencer and the trust build between the influencer and their audience. https://www.revglue.com/blog-detail/129-the-rise-of-influencer-marketing-statistics-to-evaluate-your-brand-in-2022