Retail Design｜Giorgio Armani

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Project Brief

To design a retail store for giorgio armani at unit 2.22.00-2.23.00, l2,l3 at pavilion Kuala Lumpur, bukit bintang, 55100 Kuala Lumpur.

Client Brief

Giorgio Armani S.p.A. , commonly known as Armani, is an Italian luxury fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. The brand markets these products under several labels: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), Armani Jeans, Armani Junior, and Armani Exchange. The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry.

Site Analysis

Rhythmical within Fluidness

Giorgio Armani is an Italian luxury fashion that was founded in 1975 by Giorgio Armani.It is a high-end label specializing in men’s and women’s ready-to-wear, accessories, glasses, cosmetics, and perfumes. The keywords for the design is RHYTHM, STRIPE, CONTRAST. The reason why RHYTHM, STRIPE, CONTRAST was chosen as the keywords, its because of the logo Giorgio Armani.

Giorgio Armani made his logo one of most recognizable depictions in the world of fashion. His initials are perpetuated. Harmony and lack of useless details are important for both clothes design and original style. Sophisticated Armani style is constituted by strict black and white colors and rare inclusions of gray.