Fraganza
School Project
Project Objective:
Design a logo, branding, campaign assets, and packaging for a new brand of laundry detergent. Develop a unique concept for the brand itself and design in accordance with the concept and target audience.
About the Brand:
Fraganza is a brand for the young woman who wants a little luxury in her life. Sisters Elizabeth and Meredith are drawn to unique eco friendly products, and they love the ease of online subscription based companies. This startup is a combination of their needs. Their laundry detergent pods come in a reusable container and feature a new line of specialty scents every season. The design should be sweet and funky to appeal to the younger generation.
