"Iva Never" is a short film made by my friend Lisa Lebedeva that displays us a creative way of a musician-girl from provinces. She wants to be famous and she fights her childhood traumas to achieve success.
My main aim was creating an images of artistic friends who wanted to be stylish but had small opportunity to wear famous brands. So many of the used clothes were bought in second-hand shops.
Mixing world fashion tendencies with post-soviet visuals made a right effect.
