Semester project researching brand strategy, conducting social media audit and analysis, creating a creative strategy brief, and evaluating brand position and user experience.

To gain a better understanding on where Gap currently stood on their social media, I conducted a social media audit and analysis.

I then created a creative strategy brief to outline my ideas, goals and plans for Gap.

For my final client presentation on Your Dad’s Gap, I created mock ads utilizing current Gap products to convey the overall feel of this campaign.