Background:
Third Rail EBikes is a San Francisco-based e-bike shop driven to make e-bikes more accessible to everyone. The business offers high-quality e-bikes at affordable prices made for the Bay Area's hilly landscape. Third Rail Ebikes strives to be a space for the community to learn and get advice about e-bikes while also offering repairs and maintenance for any bicycle. Third Rail EBikes believes that bicycle commuting is the key to a more sustainable future.
Concept:
To bring these values to life, a friendly and approachable brand identity was created to appeal to the vast wide array of cyclists, including new and veteran riders, commuters or road and mountain aficionados. I created an industrial and vintage Americana aesthetic to honor the heritage of bicycle culture and embrace the future of e-bikes.
