brand project Matheus Mendonça • Photograph
This Visual Identity project developed for our client and great partner, achieved its objectives well, since we developed a visual identity that is extremely intimate to the client's personality, working with photographs of events, where the majority of the young people are present, which is extremely vibrant, night and electric.
Its visual identity, and brand, was a great challenge to be made by our design studio, after a long stage of research, where we set up the moodboard, with numerous references even somewhat "cyberpunk" - with a glimpse of the universe of music events electronics, and also the ones that are covered by his photographic work, like the ones that happen in our state, which are a mixture of musical styles. The focus has increasingly become the coverage of this type of event, and not so followed in the conventional medium of photography, such as weddings, baptisms, essays or product photography in general.
