VIP Industries
Competition organised by Dare2Compete.com
2022
Out of students from 11 premier design colleges, we became one of the top 2 teams to clear the first 2 stages of this design competition conducted by VIP Industries Ltd, qualifying to receive a pre-placement interview offer.
Brief
In the post COVID world, needs and liking has changed for the Gen-Z. This is applicable to their personal accessories as well. Their gadgets are getting smaller and smaller while the assortment is getting bigger.
We want you to design a range of accessories which include backpacks, crossbody bags, commuter bags which will address the needs of our Gen-Z customers. Loaded with features yet compact and smart travel gears is what we are looking for.
Persona
Target audience: Gen-Z
Target age group: 15 to 23 years of age
Location: Living in Tier 1 cities like Mumbai, Bangalore or Delhi
About: Independent, free thinker, BTS worshiper, well-traveled, and well exposed to the world, tech savvy, conscious.
Target age group: 15 to 23 years of age
Location: Living in Tier 1 cities like Mumbai, Bangalore or Delhi
About: Independent, free thinker, BTS worshiper, well-traveled, and well exposed to the world, tech savvy, conscious.
Trend Inspiration (Any one to be chosen)
1. Future fitness
2. Urban slang
3. Digital floral
1. Future fitness
2. Urban slang
3. Digital floral
Deliverables
Consumer Research
Mood Board, Trend Board and Material Board
Assortment of 4-5 Bags
Techpacks
Consumer Research
Mood Board, Trend Board and Material Board
Assortment of 4-5 Bags
Techpacks
