Heinsa
Sport Brand
Year 2022
Year 2022
Heinsa is a German brand that sells Table Tennis products. A young brand in full growth, which was creating its identity as it evolved as a company. We collaborate with Heinsa to enhance their youthful personality, where we play with styles and colors of sports brands from the 80's and 90's but brought to a modern aesthetic. Internally we call it “The modern 80s and 90s”.
In our re-branding work, we have analyzed market, lifestyle, key concept words, personality and style, brand image and aesthetics, color palette, typographies, logo refinement, basis for product and packaging development and general CMF.
www.heinsa.de
In our re-branding work, we have analyzed market, lifestyle, key concept words, personality and style, brand image and aesthetics, color palette, typographies, logo refinement, basis for product and packaging development and general CMF.
