REBRAND - Central Virginia Chiropractic Center, Inc.
Central Virginia Chiropractic Center, Inc. is a chiropractic office located in Lynchburg, Virginia. Dr. Darlene Holland is the Doctor of Chiropractic and she has 25 years of experience working in Lynchburg. The office is inviting and the company is trusted by many of the city's locals. This potential solution may allow the company to reach an even broader patient base.
*This is a rebrand project that seeks to maintain the company's professional, yet warm and inviting image, while elevating and updating it.*
I utilized a very clean and professional color palette because this is a medical office. The typefaces are easy to read and the decorative typeface is creative, yet still professional enough to be used for this brand. Like the colors, the patterns are clean and simple. The dots are pulled from the CVA mark and the lines are made to represent a spine. The photography style that is shown on the right depicts how the company will be represented on social media.
The identity package pulls material directly from the brand elements. Everything is consistent and clean.
The collateral material represents how Central Virginia Chiropractic Center, Inc. will be represented on social media and various platforms. The brand elements are used consistently throughout. Pictures of smiling faces are utilized to depict the warm and inviting atmosphere that the office provides. The brochure that can be found above is minimalistic and provides only the necessary information.
Before and after of the Central Virginia Chiropractic Center, Inc. logo.
Style Guide
Process Book
Process Video
