Project Background
Established in 2000, WEMADE, a Korean based online game developer is now expanding its business to Blockchain - based NFTs. Known for its long standing and successful game series, The Legend of Mir, WEMADE is currently transforming itself into a company that develops P&E (Play & Earn) games and operates on the global blockchain-based gaming Platform “WEMIX.”
GDC(Game Development Conference) is an annual event for game developers that takes place in San Francisco. GDC hosts an expo floor with exhibitors showcasing the latest hardware, software, and services for game development.
Attendees can test out new tools and technologies, get hands-on experience with new products, and learn about resources that can help them in their work.
Our Solution
EIDETIC’s creative solution for the exhibit strategy, designing, fabricating and activating of WEMADE’s 6,000 sqft booth at GDC was inspired by the exhibit theme, 'Our Greatest Journey Starts Here.
A metaphoric sailing spacecraft was fabricated as the booth design while a promotional film played within the structure to capture WEMADE’s goal of promoting WEMIX through an epic voyage around the world. From the key message to the actual construction and brand applications, EIDETIC creatively leveraged WEMADE’s brand values and image to generate an experiential booth.
- 100ft x 60ft [6,000 sqft]
- Cinematic Trailer Production for Panoramic LED Screen
- Creative Strategy & Attendee Journey Mapping
- Overall Design, Fabrication & Construction of the Booth & Application
- HR Management & Show Site Supervision
- Cinematic Trailer Production for Panoramic LED Screen
- Creative Strategy & Attendee Journey Mapping
- Overall Design, Fabrication & Construction of the Booth & Application
- HR Management & Show Site Supervision
#Experiential Marketing #Exhibit Identity #Booth Design #Wemade #Wemix #GDC #San Francisco #Blockchain
