Citzag, The city walks with you.
Brand work from Estudi Toni Bauzà: spot, graphics, identity, naming, copy, tagline and art direction for an application for the commercial development of SMEs. The app is an Instagram mash up that by using the hashtag #citzag in a business profile post, automatically incorporates the product into an app where it is easier to sell using GPS technology, next of the rest of the products of different SMEs. Inspired by the action of people in the city and their interaction (city + zig-zag), the Citzag brand was developed, accompanying it with the tagline "The city walks with you", proposing to the user to complement their real experience, in your business itinerary, with digital, with the products around you arranged in the app feed.
