LIFE IS FULL OF IMPOSSIBILITIESNEON Magazine Campaign
After 10 years without any advertising, the German NEON Magazine asked us for a
new brand strategy. Therefore we created a print campaign with the slogan "Life is full of impossibilities." That totally emphazises the lifestyle of the target group and enables a completely new way of communication.
Agency: Lukas Lindemann Rosinski
Creative Direction: Tim Esser, Jan Hoffmeister, Paul Watmough
Art Direction: Christian Baur
Design: Robert Dietrich, Fabian Huber
Development: Gion Tummers, Nicholas Marshall
Creative Direction: Tim Esser, Jan Hoffmeister, Paul Watmough
Art Direction: Christian Baur
Design: Robert Dietrich, Fabian Huber
Development: Gion Tummers, Nicholas Marshall
The Impossible Billboard
To actually make the impossible possible, we organized a two day digital outdoor event on the university campus of Hamburg. With the help of a green screen, face tracking software, a large digital billboard and lots of analog fun the students were able to experience the impossibilities of life in eight different scenarios.
To actually make the impossible possible, we organized a two day digital outdoor event on the university campus of Hamburg. With the help of a green screen, face tracking software, a large digital billboard and lots of analog fun the students were able to experience the impossibilities of life in eight different scenarios.
Print motifs
Discovery
On our way to the results you've seen above, we tried many other directions and ideas.
On this journey we created these movies and motifs.
