DON'T ACCEPT LAZINESSRaboDirect Campaign
The germans are known worldwide for virtues like diligence and conscientiousness. Funny that they make an exception just with their money. Otherwise it's not explainable why so many leave their savings lying around at home, or invest it only into low interest accounts. To stir these people we called them to not accept "lazy money" anymore.
To do so, we hired lazy actors, did wrong glued posters and even dull Pre-Roll ads.
All these actions led to the RaboDirect Homepage, our branch bank in the internet.
Agency: Lukas Lindemann Rosinski
Creative Direction: Jan Hoffmeister, Tim Esser
Copywriter: Peter Goeke
Art Direction: Sön Becker, Christian Baur
Production Company: Markenfilm
Director: Jan Wentz
Creative Direction: Jan Hoffmeister, Tim Esser
Copywriter: Peter Goeke
Art Direction: Sön Becker, Christian Baur
Production Company: Markenfilm
Director: Jan Wentz
Campaign Parts
Here you can watch the main campain elements seperately.
Here you can watch the main campain elements seperately.
Something secret
During the shoot a lot of funny things happened. This is a little edit with the best of it.
Still some more
Now there are only a couple of non moving pictures left ... to calm down your eyes.
