BACKGROUND
The smartphone, though born to connect people, has become a more and more divisive element.
Today, people often ignore those close to them to give priority to their devices.
And this happens everywhere - at the restaurant, at the park, even in the bedroom.
Everywhere, except in one place: on board an airplane, where smartphones have to be switched off.
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IDEA
We invited all lovers to spend Valentine’s Day as if they were on flight,
by switching their smartphones to Airplane Mode.
We created a special promo on a landing page, where users could access only by disconnecting the smartphone.
Here, once offline, they received a discount code to purchase any kind of ITA Airways ticket.
TEAM
Executive Creative Director: Alessandro Sciarpelletti, Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Creative Supervisor: Michele Vicari, Creative: Francesco Ravelli
Senior Art Director: Eleonora Errigo, Mid-Weight Art Director: Giulia De Chirico
Creative Director: Paulo Gonzalez, Mattia Lacchini
Creative Supervisor: Michele Vicari, Creative: Francesco Ravelli
Senior Art Director: Eleonora Errigo, Mid-Weight Art Director: Giulia De Chirico
Technology Supervisor: Cristian Schirru, Senior Technologist: Daniele Papperini
Editor: Carolina Valaguzza; Writer: Simone Calvi, Linh Vu Thuy
Account Director: Elisa Menghi
Account Manager: Silvia Daniele, Senior Account Executive: Giorgia Cassina
Editor: Carolina Valaguzza; Writer: Simone Calvi, Linh Vu Thuy
Account Director: Elisa Menghi
Account Manager: Silvia Daniele, Senior Account Executive: Giorgia Cassina
We Are Social Studios Production
Photographer: Alessia Zuin,
Video Maker: Dario Sepe, Rocco Brandini, Mattia Marzulli
Director: Nicolò Bravetta
Composer: Alessio Miraglia
