Client: Tata AIA Life Insurance
Agency: FCB Ulka
Background: The Life Insurance category is perceived as a boring category. So when the client came to us with a brief for Insurance Awareness Week, we deployed social media to make an otherwise dreary area, interesting by connecting it with the latest digital trends and specific product benefits.
Theme: Life is Better With Life Insurance
Make This Life That Much Better:
Using Instagram stories where we show a
‘THIS/ THAT poll with 2 images.
Each of the stories will end with a story that has a link to the respective calculator and will urge people to avail THAT life with Life Insurance.
Using Instagram stories where we show a
‘THIS/ THAT poll with 2 images.
Each of the stories will end with a story that has a link to the respective calculator and will urge people to avail THAT life with Life Insurance.
Save The Post
We often save our favourite photos on Instagram using the Save to Collection option. Being involved with saving lives so closely, we can use the word “Save” on Social Media more strategically.
Snippets That Make Life Better
We created temporary Instagram profiles for all Tata AIA Life Insurance Products. Then, using simple and meaningful questions, we get people's attention to convey product benefits.
Insurance Is Never Gibberish
We create a filter similar to the then popular "Guess the Gibberish" filter where we make people guess our product names. We share their funny reactions while also promoting our products.
How We All Want Life To Go
Capitalising on the popular "How it started, how it's going" meme, we created a series of Instagram stories to reinforce the fact that life is indeed better with life insurance.
