PT
Sobre
Gustavo Campos é uma marca pessoal atuando no segmento da saúde, precisamente na área da Nutrição. Seu principal ideal é levar o estilo de vida saudável para as pessoas, de maneira mais motivacional com intuito gerar resultados de modo natural, através da autoestima de cada indivíduo.
Objetivo
Nos últimos meses, o serviço de nutricionista foi sendo evidenciado por amigos, familiares e pessoas que buscam o interesse pelos conteúdos e consultorias prestados pelo profissional. Sendo assim, para que o público note essa profissionalização, foi necessário desenvolver uma identidade visual com o objetivo aprimorar ainda mais o serviço, mas também ser reconhecido pela diferenciação que existe no mercado e nas redes sociais.
Conceito
A ideia de criação para a identidade visual foi voltada aos diferentes biotipos que o ser humano possui, sendo eles, altos e baixos, acima e abaixo do peso e entre outras formas. Com isso, para estabelecer esse contraste que existe na realidade de muitas pessoas, foi desenvolvida em seu símbolo, conceitos que remetem a essa diferenciação. Mas também, foi inserida ideias que remetem aos resultados adquiridos ao longo da jornada de cada indivíduo. E, foi incrementado em seu visual, formas que apontam a dinâmica que a nutrição necessita para haver resultados.
EN
About
Gustavo Campos is a personal brand operating in the health segment, precisely in the area of Nutrition. Its main ideal is to bring a healthy lifestyle to people, in a more motivational way, in order to generate results in a natural way, through the self-esteem of each individual.
Objective
In recent months, the nutritionist service has been highlighted by friends, family and people who seek interest in the content and consultancy provided by the professional. Therefore, for the public to notice this professionalization, it was necessary to develop a visual identity with the objective of improving the service even more, but also being recognized for the differentiation that exists in the market and on social networks.
Concept
The idea of creating the visual identity was aimed at the different biotypes that the human being has, being them, high and low, above and under weight and among other ways. With this, to establish this contrast that exists in the reality of many people, concepts that refer to this differentiation were developed in its symbol. But also, ideas were inserted that refer to the results acquired along the journey of each individual. And, it was enhanced in its look, forms that point out the dynamics that nutrition needs to have results.
About
Gustavo Campos is a personal brand operating in the health segment, precisely in the area of Nutrition. Its main ideal is to bring a healthy lifestyle to people, in a more motivational way, in order to generate results in a natural way, through the self-esteem of each individual.
Objective
In recent months, the nutritionist service has been highlighted by friends, family and people who seek interest in the content and consultancy provided by the professional. Therefore, for the public to notice this professionalization, it was necessary to develop a visual identity with the objective of improving the service even more, but also being recognized for the differentiation that exists in the market and on social networks.
Concept
The idea of creating the visual identity was aimed at the different biotypes that the human being has, being them, high and low, above and under weight and among other ways. With this, to establish this contrast that exists in the reality of many people, concepts that refer to this differentiation were developed in its symbol. But also, ideas were inserted that refer to the results acquired along the journey of each individual. And, it was enhanced in its look, forms that point out the dynamics that nutrition needs to have results.
