Chart Westcott | Why Your Business Needs a Corporate Philanthropy Program
Corporate philanthropy is becoming increasingly important in business. Today, ethical concerns are at an all-time high. Consumers care more than ever about the products they buy and where their money goes after it leaves their hands. This makes corporate philanthropy a brilliant idea for today’s businesses.
However, many companies do not engage in corporate philanthropy, either because they do not know what it is or how to implement it into their culture. Here are four reasons why your company needs a corporate philanthropy program:
1.) Ethical Business Image
If your company does not have a corporate philanthropy program, it will look like you don’t care about your community or your consumers. This is not the image you want to present to the public. Ethical business practices are important to consumers, and they will be more likely to do business with a company known for its good deeds.
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