Arles en Prémices - Association and festival branding
This project includes two elements:
- The rebranding of the student association "Arles en Prémices"
- The design of the poster and communication elements for their annual student festival
Arles en Prémices is a student association linked to the Aix-Marseille University.
They promote culture and organize events in the city of Arles, south of France.
The first step was to redesign the logo.
The new logo's shapes are inspired by the arches of the famous antic Roman arena, symbol of the city. Eyes have been added to focus on the idea of curiosity and culture.
In addition to the association branding, I had to create an identity for "Et Maintenant ?", their annual cultural festival in Arles.
The brief for the poster was to create an illustration representing the city of Arles and where we could see the students from all the different parts of the university (law, business, photography, fashion design, video making, culture).
The poster also had to be inclusive by representing students from all origins and genders, as well as people with disability.
Finally, I was asked to add a mascot in the design.
The mascot is a lion and his name is Karles. You can try to find him on this illustration.
I also created a flyer and Facebook banner for the event.
In bonus, you can watch the time-lapse of the creation of the sketch for the design of this poster:
