The pandemic brought a new bike boom in the Philippines, becoming a preferred mode of transport and means to get out and be social from a distance.
Spoked PH is a cycling apparel brand that wants to move away from the world of cycling as an elite sport, and instead move towards cycling as an everyday activity for the regular kind of people. The brand needed to project an identity that is laid back, fun, accessible, and avoid looking too sporty or performance-based.
The outcome is a retro-inspired brand that is colorful, exciting, happy, and can result in a wide array of designs that look like regular clothing and not athletic wear.
*This feed also acts as a moodboard comprised of photos from Ornot, Rapha, Ultradynamico, and CHPT 3.
