Samca - Romanian Craft Beer Branding
I created this craft beer brand inspired by the Romanian folklore character "Baba Samca", an ugly demon with breasts that touch the ground. As the legend says, when children see Samca, they get immediately sick. I used this legend as an analogy for the fact that alcohol is not for children, but also with the fact that alcohol makes you dizzy, as if someone put a spell on you.
I created this craft beer brand inspired by the Romanian folklore character "Baba Samca", an ugly demon with breasts that touch the ground. As the legend says, when children see Samca, they get immediately sick. I used this legend as an analogy for the fact that alcohol is not for children, but also with the fact that alcohol makes you dizzy, as if someone put a spell on you.
