Puras Wellness Holiday 2021
Christmas Campaign
Art Direction, Packaging Design & Visual Merchandising
Puras is all about natural and good quality essentials oil with non-carcinogenic and non-toxic approach in formulating natural healing products. Diff Studio was engaged to design Puras Christmas 2021 campaign focused on the idea of gifting wellness to your loved ones especially during the pandemic period
Design Director | Vinsze Design & Illustration | Vinsze, Julius Visual Merchandising | Julius, Vinsze
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Email : diffstudiomy@gmail.com
Website : https://diffstudiomy.com/
Nothing Is More Memorable Than A Scent
A survey was conducted to collect data regarding how people celebrated Christmas especially during the difficult time of Pandemic. We extracted very meaningful key-points and it’s celebrative memories. Together with Puras’s bottles form, a series of illustration was elaborated into key visual of Puras Christmas campaign 2021, reminding the receiver about love and care for oneself, family and friends.
Photography Direction
A set of photography art directions guide were used to showcase the mood and feel of Christmas at Puras 2021. With an awareness of the need of social distancing, Diff Studio proposed a message of “Understated Christmas”- A simple and clean ambience with a touch of Christmas spirit.
Visual Merchandising
With a collective series of illustration from Puras Christmas 2021, the brand engaged Diff Studio to further develop the concept into curated display in Puras retail store that visually highlight the main Christmas Gift Sets. The illustration is brought to life in a miniature Paper Town form with human figures interacting with products, which also succeed as a purpose to draw customer’s attention towards the variation of products.
diff studio
Instagram : @diffstudio.my
Email : diffstudiomy@gmail.com
Website : https://diffstudiomy.com/
