Instagram recently started allowing businesses to integrate their Facebook Business Page to Instagram and sell products online. So far, selling on Instagram has received a tremendous response, and the picture is looking damn great!

In this article, we will discuss why the picture of selling on Instagram is looking great, and what are the things you should keep in mind before selling your stuff on Instagram. We will also talk about how BigCommerce store owners can start selling their products on this social media giant.

But before all of these, here is a fundamental question any business should raise.

Why Should We Sell Our Products On Instagram?

As an eCommerce store owner, it is your right to ask this question, and here’s the answer:

Instagram has over 1 billion users worldwide.

75% of the users take action, such as clicking on the link after visiting the post.

More than half a million advertisers are on Instagram.

One-third of Instagram users have brought a clothing item they saw on the platform.

Users from every age group are available on Instagram.

Then why not?

Now that we have a pretty good answer to our question, here are some of the things you should keep in mind before selling on Instagram.

Things To Keep in Mind Before Selling On Instagram

Optimize Your Instagram Profile

When users like a picture, there are higher chances that they will want to see some more content from your profile. For such times, you do want to make sure your company profile is impressive enough.

You can implement these tips to make your Instagram profile outstanding:

Use high-quality pictures for every post.

Use a great bio to showcase your offerings.

Make sure to put a link to your store in the bio.

Use a quality profile picture that is constant on every social media platform.

Start Making a Good Use of Instagram Stories

Instagram story is the latest tool to increase customer engagement. As most of the users follow a LOT of people, your potential customers may not see your post on their feed. But, an Instagram story is a way to let people know about your current offers.

This is a pretty good example of an Instagram story from a watch brand – Fastrack. Instagram stories can be used for customer engagement, latest offers, feedback, polls, news, and many more. You can add a link in the “See More” button, so people can swipe up and reach your store.

Add an Instagram Widget on your Store

But don’t we want people from Instagram to our store, isn’t that vice-a-versa?

This is an entirely fair question, but there’s a high logic to adding an Instagram widget to your store.

People who are already familiar with your brand will come down to your store according to their needs, comfort, or time schedule.

But, Instagram doesn’t work that way.

See, Instagram has become an integral part of our lives. When we are not doing anything, we are doing social media. Have you ever thought of what you want to see in your Instagram feeds today? No, because we see what other people are posting, without any preferences in our head.

Same way, people who are familiar with your brand will never know you have a new collection unless you show them via social channels.

The entire process of adding Instagram Widget to your store lets your existing customers know that you exist on Instagram, and they can follow your brand. Once they follow your brand on Instagram, there are higher chances they will see your post and come down to your store to check out the product!

IconixDigital makes a stunning Instagram Widget that you can customize according to your preference. Since we are talking about BigCommerce, there are tons of BigCommerce themes available that can deliver great Instagram feeds.

How to connect Instagram to Shopify?

i. From our Shopify admin screen, click the “+” button next to the Sales channels heading.

ii. On the Add sales channel dialogue, click Instagram to learn more about the sales channel.

iii. On the Add sales channel dialogue box, click on Instagram.

iv. Click Add sales channel.

Log in to your Facebook account page to authenticate your Instagram account.

Instagram feed for Shopify and lookbook:-   When your feed looks good overall, people are more likely to like your photos, follow you for more. Behind every face, there is a personality.