Any project or ideas begins with an inspiration. My one started by looking at the prototype presented in 2013 by the electronics company Siemens: it is about the new train models created for London's Tube, a real futuristic design that led me to create a new set of maps and ads
It began from a manual phase made by sketches and ideas, then I drew the digital artwork. I tried to summarize the innovative and futuristic SIEMENS ideas through a simple and compelling logo, that could catch the travellers' eye
This is only a graphic concept not related or promoted by TFL
