UBIX is a pioneering digital marketplace designed exclusively for university and college students. It reimagines the way students access educational resources, focusing primarily on textbooks and other academic materials. The app fosters a sense of community and collaboration by enabling students to rent items from their peers within the same educational institution.

As the UX Designer, my responsibilities encompassed the entire design process, from user research to final implementation. Key areas of focus included:

Conducted in-depth user interviews, surveys, and created user personas.

Utilized empathy maps to understand the emotional aspects of user experiences.

Articulated a concise problem statement based on identified user needs and pain points.

Facilitated ideation sessions with cross-functional teams to generate a diverse range of design concepts.

Translated ideation into tangible designs through wireframes and prototypes.

Conducted iterative design cycles based on early user feedback.

Executed usability testing scenarios and incorporated user feedback into design iterations.
Showcased the evolution of the design through various iterations, emphasizing user-centric changes.

Collaborated with the development team to ensure a seamless integration of the final design.

Shared measurable outcomes and key performance indicators post-launch.