MILO is amalt chocolate drink, related to energy, sport and success. However, in out ofhome business, MILO communicate more about the malt chocolate drink that issuitable to the kids target consumers.

Background:
- in-store activation is a very criticaland effective to create brand awareness.
- Most of activity is a joint promo between MILO and the customer.

Objective:
To have a creative and solid concept forevery category communication in every point of purchase

CREDIT
Art Director : Dhanito
Graphic Design : Dhanito
Digital Imaging : Dhanito