MADELEINE HETTICH / ILLUSTRATOR, GRAPHIC DESIGNER
ELLO EXCLUSIVE SUMMER STICKER SHEET
ILLUSTRATION / TYPOGRAPHY / PRINT DESIGN
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THE PRODUCT
Hydra is a half gallon water bottle with hydration tracking graphics and a design that gives the user 2 different ways to carry it! It was designed to encourage users to stay hydrated and live healthily.
THE BRIEF
This sticker sheet needed to showcase Ello's core values while simultaneously showing their highlighted product, Hydra, and logo. Graphics should evoke summer activities and imagery. The stickers themselves should pair well with the colors of Hydra bottles.
This sticker sheet needed to showcase Ello's core values while simultaneously showing their highlighted product, Hydra, and logo. Graphics should evoke summer activities and imagery. The stickers themselves should pair well with the colors of Hydra bottles.
Individual Sticker Illustrations
THE DESIGN
8 separate stickers were created to cover a related array of summer subject matter. The illustration of the Hydra bottle itself was used to set the tone and style for the rest of the sheet. Its hand-drawn linework and calm colors were used as a stylistic template to build off of.
Stickers showing flora, the earth, and a beach vista all play into themes of both summer fun and eco-consciousness. The 'drink water' and 'stay hydrated' graphics both encourage healthy drinking habits while utilizing different typography treatments. 'Stay Hydrated' was actually hand-lettered! The pastel color palette looks great with the colors of the actual Hydra bottles.
@caycaclothes (left) and @monicamarierivera (right) showcasing their Ello Hydra water bottles with stickers
