MADELEINE HETTICH / ILLUSTRATOR, GRAPHIC DESIGNER
ELLO COLBY 14 OZ 3 PK: SAM'S CLUB PACKAGING
GRAPHIC DESIGN / ILLUSTRATION
THE PRODUCT
Ello's new kids water bottle, the Colby Tritan 14oz, features fun graphics, lively colors, and a durable design. It's leak proof flip lid and carry loop make it great for kids on-the-go. The lid pieces also disassemble for easy cleaning! This program has been picked up by Sam's Club and is available in 3 unique colorways.
THE DESIGN
I worked collaboratively, with senior graphic designer Nikoleta Tasic, to create a set of 3 playful and fun packaging designs. We wanted each set to clearly relate to each other, while displaying the unique personalities of each 3pk. All boxes features callouts for use and care, clean surface technology, and important design elements.
I created the decorative illustration elements, and Nikoleta Tasic was responsible for the adorable tucan! We developed the dieline for the box itself together.
See more of Nikoleta's design work here
BOYS ICON SET
When looking at the set of boys water bottles, their graphics largely feature themes of exploration with astronauts, dinos, and sharks. To further emphasize this concept, I chose to create illustrations that were inspired by maps or adventuring. Their composition flows from the bottom left to the top right of the box, guiding the eye through the various callouts and violators.
When looking at the set of boys water bottles, their graphics largely feature themes of exploration with astronauts, dinos, and sharks. To further emphasize this concept, I chose to create illustrations that were inspired by maps or adventuring. Their composition flows from the bottom left to the top right of the box, guiding the eye through the various callouts and violators.
GIRLS ICON SET 1
The first girls' colorway has a running theme of fantasy with its unicorns, rainbows, and flowers. When illustrating for this packaging, I wanted to pull elements from the bottles and utilize them as design elements. To do this rainbow arcs and dotted lines act as the backbone of the illustrated composition. Like its counterparts, this colorway's composition flows from the bottom left to the top right of the box, guiding the eye through the various callouts and violators.
The first girls' colorway has a running theme of fantasy with its unicorns, rainbows, and flowers. When illustrating for this packaging, I wanted to pull elements from the bottles and utilize them as design elements. To do this rainbow arcs and dotted lines act as the backbone of the illustrated composition. Like its counterparts, this colorway's composition flows from the bottom left to the top right of the box, guiding the eye through the various callouts and violators.
GIRLS ICON SET 2
The second girls' colorway has a utilizes pretty diverse imagery with rainbows, unikitties, and stickers. These graphics evoked characters and places found in children's' books so illustrations associated with this theme were used. The same diagonal composition was implemented here too, so as to ensure a certain degree of visual unity across boxes despite differing colors. In this set, colors used were again derived from the bottle themselves.
The second girls' colorway has a utilizes pretty diverse imagery with rainbows, unikitties, and stickers. These graphics evoked characters and places found in children's' books so illustrations associated with this theme were used. The same diagonal composition was implemented here too, so as to ensure a certain degree of visual unity across boxes despite differing colors. In this set, colors used were again derived from the bottle themselves.
@oheysamsclub showcases Colby 14oz 3pk on Instagram
