Design Challenge

This design challenge was rather educational. The goal was to create an innovative representation of an outdoor sports brand that is sustainable and resourceful. The group had to work together to create an environment that served both purpose and aesthetic value. 

Design Solution 

The solution to this challenge was to use simple yet abstract elements to design with. The colors are simple and neutral, and the sand color also translates an earthy feel. The website and lookbook are not the average surf shop layout, it has a more minimal feel than most. The lookbook contains lifestyle images, but they are still fairly edgy when it comes to a company that encourages outdoor sports. The yellow toned lifestyle photographs featured in the lookbook include a dramatic and somewhat editorial feel to the company. The minimal, yet earth toned interior is a new, minimal way to possibly design the store. These simple yet clear choices have introduced a different type of feel for a surf/skate/snow shop and provide innovative variables to the adventure lifestyle.