Marketing Campaign for The Shops at WSJ Valentine's Day Focus
This is a good example of how degradation happens at a large company with split teams in creating large efforts. However it is also a good example of how several unifying elements can compensate for said degradation.
1: Instagram / Social - Inspirational Preview (my concept)
2: Co-Branded Email Blast - Multi Property (outside agency)
3: Email Blast for The Shops at WSJ Valentine's Day - Core Marketing (internal designer one - email)
4: 1/4 Page Print Ad - Print Standard (internal designer two - print)
Instagram / Social - Inspirational Preview
Co-Branded Email Blast - Multi Property
The external agency took the initiative to look through the online location and show products featured in the shop. They also added some animation to the layout to make it more dynamic.
(note:: image is not this pixelated in production - this is due to upload issues here)
Email Blast for The Shops at WSJ Valentine's Day - Core Marketing
This was created by the internal email designer using products provided by marketing manager but using the original layout with updated images from the preview concept. Products do not match site 100%
1/4 Page Print Ad - Print Standard
Print created by internal team for standard format the Journal uses. It uses watercolor directly from old campaign concepts with no subject-matter edits. Products selected to match general categories but do not match site 100%
Website with Products
Digital Ad on WSJ Homepage
