Routes is an entrepreneurship platform by The Community Hub designed to help young Egyptians explore non traditional career paths. Made for ambitious young people, the team behind routes wanted an identity that was dynamic, vivid, exciting, and approachable. We facilitated a brand strategy workshop and created the name for the brand, the visual identity, booth design, social media content, and more. 

The logo conveys their core ethos that there’s more than one route to success. We matched the logo with a playful color palette and bold patterns to appeal to the target audience and draw their attention to the services and activities offered by Routes.