MADELEINE HETTICH / ILLUSTRATOR, GRAPHIC DESIGNER
ECO ELLO IG GRAPHICS
ILLUSTRATION / TYPOGRAPHY
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A series of special illustrated posts for Ello's Instagram, marking a special giveaway event for the brand. Winners were given a free Eco Ello water bottle. It also featured a contest that gave away $1,000 to driven students, who were looking to support their environmental studies education or fund an eco-friendly project they were passionate about in their local community.
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Eco Ello illustrations placed in Ello's IG Feed
THE PRODUCT
Each Eco Ello bottle is made of Tritan Renew plastic, which is comprised of 6 recycled plastic bottles. The bottle itself is also created to be long lasting, with a durable design.
Eco Ello IG story (left) and post (right)
THE BRIEF
Make hand-illustrated posts for Ello's Instagram calling attention to 2 special promotion events. Posts should emphasize the natural and eco-friendly values of the brand. IG stories and permanent posts should all have a united design vision and aesthetic.
Eco Ello Scholarship IG stories
THE DESIGN
Visually, the series is meant to emphasize eco-friendly practices through playful illustrations paired with bold typographic treatments. Featuring hand-drawn fonts and soothing colors, these graphics feel in-touch with the natural world. The quirky linework is used to display the human connection in the illustrations as well.
Eco Ello Scholarship IG posts
