I have produced the foundations for an international multi faith activist collective.
A global multi-faithed collective for positive global change.
As protests erupt over the world. Goverments and institutions collaspe under the weight. A generation is starting to feel lost and disenfranchised in this fragile and unstable enviroment.
Someone needs to stand up and unite the people of the world as a force for positive action and change.
The problem with uniting religious is that they are very segregated. But through all religions there is a common teaching- treat others with respect and respect your world.
Protests and activism are things that gather many different people together for one cause. People unite to fight for a cause.
This is a perfect launch pad for this globally aware faith group.
We will make religion accessible and socially/ environmentally aware. People will respect the collective as they are actually out there doing things getting there hands dirty, leading by acting, not by preaching.
As One’ is committed to making the world a better place through positive actions – volunteering, activism and acceptance of all faiths. Membership is open to anyone from any faith. The community will stay organised and informed through social networking, forums and word of mouth.
The logo appears in this colour scheme. I chose these bright fresh colours to symbolise a fresh start. A positive cause with a bright future.
Target audience
We will target two distinct groups. People with faith who may become activists, and people who already are activists. Our ambassadors will act as positive role models at demonstrations. Being helpful, on the front lines, giving out the manifesto. Setting a positive example.
Nice people doing nice things worldwide.
Manifesto
The manifesto is an easily reproducible. A small pocket sized ‘zine. Constructed out of one piece of a4. Easily folded into a booklet shape. They contain the core values of the movement in easily digestible fashion.
An exiting aspect of the project, The manifesto is easy to reproduce. New ambassadors will be encouraged to reproduce + distribute the manifesto to help spread naturally throughout the activist culture.
very small, portable pocket sized. easily reporduced. let the movement repoduce its own ideology. give it legs.
Word of mouth and amateur redistribution is embraced.
designed to be bright and bold. blocky concise text that can be read and understood in a glance.
The inside of the zine unforlds to show a poster.
The best way to pass this ideology around is to have our ambassadors regularly attending demonstrations where they can mingle with other activists, meet people, get the logo visible (to build intrigue) and hand out copies of the manifesto
at various demonstrations, these banners will be flown from As One base camps. this is build visual presence within the subculture, also so groups familular with the brand can meet up easy in a crowd.
The best way to pass this ideology around is to have our ambassadors regularly attending demonstrations where they can mingle with other activists, meet people, get the logo visible (to build intrigue) and hand out copies of the manifesto.
If the ‘As One’ ambassadors actually attend the demos holding up banners with the ‘As One ‘logo printed on them, adapted to whatever cause they are standing up for.
This will bring them and As One movement. more authentic street cred. It is vital for the projects success that they are seen as genuine.
Authenticity is key
A short video to be spread over ambassadors social networking pages and blogs. The video is to show what the As One movement is all about, in a concise method.
The original video was a lengthy 4 minutes long. So I cut it down. Here is the original long version.
