Agency: JWT
 
The Brief: Choose something in the UK or world that is happening right now. Choose a client/brand/service that fits what your topic is and make sure it’s right to be talking/responding/joining in to what is currently happening. Then create/concept a contextual response campaign, planning how it fits in with that client.
 
The Idea: A responsive Christmas campaign for De Beers Diamonds. 'Diamonds could be a mans best friend this Christmas'.