STORE LAYOUT DESIGN
This is the research work that I had done on my chosen brand Ralph Lauren. This research work is done after visiting the store. The sketches of floor plan , inspiration board, mood board, theme board are done according to my chosen client . I have taken inspiration from the Gothic culture period and tried to input gothic subcultures and ideology into my design sketch in window display and instore experience. I have gothic subculture which emphasis on individualism, tolerance for sexual diversity. The color psychology of my design is taken from spring summer collections of ralph polo t shirts which inspired to input bright colors into my design sketch.
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