This project was inspired in a TV report about Eye-Tracking technology that was being developed at Instituto de Design, Artes Visuais e Marketing (IADE). This technology has been very studied and a lot of researches are being carried, because of its importance. It detects the movement of the eyes and identifies to where the user is actually looking, through cameras and specials glasses.
This technology is similar to the one that Stephen Hawking uses to communicate.
Here are some pages of the Brand Manual:
First ideas
Concept for the symbol
Anatomy of the Logo
Support grid
Safety margins
Prohibitions
