The Art of Camouflage offers options for men to cover their raw naturewith a set of fashionable clothing.
The campaign is based on the need of men to camouflage their playful nature before going to work.Each item carries a little script in which a male individual shows hisplayfulness, after which he straightens his tie. The results were usedin an in-store narrowcasting campaign.
The campaign is based on the need of men to camouflage their playful nature before going to work.Each item carries a little script in which a male individual shows hisplayfulness, after which he straightens his tie. The results were usedin an in-store narrowcasting campaign.
A group of young fathers have fun - and show their playful nature - with the buggys that they usually would transport their children with. They continue everyday life after they have straightened their ties.
A young father has fun feeding his young child. After he finishes reading the newspaper he straightens his tie, unfortunately forgetting about his smudged face, demonstrating his playful nature.
Two young men try to boil an egg in the microwave. They have a great laugh when it explodes. After this they straigten their ties to go to work.
The LCD screens that were used to project the slideshows.
The Art of Camouflage store in Utrecht.
