The interlocking OSU brand has been a treasured symbol of Cowboy pride since its introduction at Oklahoma State University in the 1970s. As part of a branding initiative in 2020, the OSU Alumni Association’s primary mark was updated to proudly display the university's current singular brand with accompanying
Alumni Association nomenclature.
The new primary mark, both wide and stacked (below), replaced the circular
logo used by the organization since 2008. The new primary mark was
updated across all of the Alumni Association’s digital platforms,
print communications and promotional items.
