In keeping with Metro’s general brand strategy, we opted for joyful, bold colors but included illustrations of wheat fields to highlight the product's nutritious value and key ingredients.

Most cereal packaging features three key elements: bright, bold colors, large graphic fonts, and a visual representation of the product. Their designs are often either loud, fun, and marketed to children or bright, wholesome, and marketed as nutritious to health-conscious consumers. 

As with most cereal packages, we placed an image of the actual product in the center to inform consumers and remain competitive amongst other brands.