The Brief
To get frequent corporate flyers to fly via yatra.com
The Solution
Since corporate travellers have a fixed routine and fly for official reasons, we decided to encourage them to take a break and fly for pleasure instead. So, we sent them The Getaway Suit - a business suit that turns into a travel bag, with a few simple steps. The message was clear and simple - taking a break from their work & routine is as easy as turning their suit into a travel bag.
To get frequent corporate flyers to fly via yatra.com
The Solution
Since corporate travellers have a fixed routine and fly for official reasons, we decided to encourage them to take a break and fly for pleasure instead. So, we sent them The Getaway Suit - a business suit that turns into a travel bag, with a few simple steps. The message was clear and simple - taking a break from their work & routine is as easy as turning their suit into a travel bag.
