Red Eye Rye model, complete with box and glass, that features the liquid in it, and ice cube splashing in to add motion to a rather still life piece.

initial logo concept for label

aesthetic art for the side of the label

the label itself

a truly haunting die-cut for the box.

A work-in-progress shot, featuring concepts with a Red Top! It was decided black had a more mature, haunting tone that appealed better.